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The Good and Bad Sides of Jollibee Virac

Reports say that Jollibee Foods Corporation failed to hit its target of P1-million in sales during the opening day of its Virac store.

Still, the reported P740,000 total gross sales is easily the biggest ever for a local store. Too bad most of that moolah is going to Manila to the coffers of the giant fastfood corporation. This is the bad side of having Manila-owned stores like Jollibee, which gets all its raw materials from its commissary in Laguna.

The most that it can do to repay Catandunganons who fork over their hard-earned money for burgers, spaghetti, fries and chicken is to at least have the Jollibee Foundation spearhead CSR projects like the Busog-Lusog-Talino feeding program for indigent kinder pupils, build a classroom here and there, and hire local students as restaurant crew under its Skills Enhancement and Education Development for Students (SEEDS) program tie-up with DOLE.

On the side, local fast food establishments need not fret over the Jollibee thing; their burgers and spaghetti are cheaper than Jollibee’s. They only need to make it as juicy and as presentable; those who have not enough cash for Jollibee will naturally patronize cheaper food at local restaurants.

Source: Inside Page
by Fernan Gianan
Catanduanes Tribune

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