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Wanted: A Minute to Save the World - BM

IT starts with a minute from an individual’s effort to deliver a message that can cut through millions of people’s hearts and inspire them to begin a collective fight against climate change. This best describes the theme “My View: The Asia-Pacific Climate Change Video Contest,” sponsored by the Asian Development Bank (ADB). This is ADB’s way of tapping people’s involvement in putting a stop to the worsening effects of climate change.


More parts of the world are starting to experience climate change, most especially in the Asia-Pacific region. Many families from this region, including the Philippines, suffer from shortage of food supplies coupled with their inability to access clean water and proper sanitation. Ann Quon, principal director of ADB’s External Relations Department, believes that every person from any nation has “a role to play” in fighting climate change. She hopes that through the competition, people will make use of this opportunity as a channel to express their stand on climate change and hopefully address the problem.

“We need to start and talk about climate change. Let’s go and document what’s happening in our environment. This can be our way of presenting our solutions—a video that has a message that calls for people’s attention to go out and participate.” This was the call of young filmmaker Pepe Diokno, the 2009 Venice International Film Festival winner of the Lion of the Future award and the New Horizons prize for his feature film Engkwentro (Clash), as he helped launch the “My View” video context. He is also one of the judges in the competition.

Part of My View’s campaign is a video on climate change which was written, produced and directed by Diokno himself. The video centers on the past and present conditions of the environment where time, as climate change’s major factor, is rapidly changing. In the end, the video reminds everyone that there is no time to waste and every person must act now.

Diokno cited the mass and new media as instruments that can influence people’s take on climate change. He cited as an example the impact of Typhoon Ondoy—the first major Philippine calamity where social- networking sites like Tweeter and YouTube played a big role, showing the “gravity of the situation,” helping people trace possible victims and offer solutions and things that volunteers may need (rubber boats, extra radio units), while giving the kind-hearted an idea of where their physical presence, or their material donations, are needed.

In effect, the “tweets” sent over to bring updates and the images of people seen in the videos moved other people to go out and volunteer. This is the same scenario Diokno hopes that the competition can hopefully achieve.

When asked what makes a good video, Diokno said there should be a clear message embedded in the video. A good statement requires the right tools to capture a piece’s message.

The competition is open to citizens of any one of the ADB’s 67 member-countries who have great interest on climate change. There are three contest categories: Youth (under 21 years old) from ADB developing member-countries which include the Philippines, Open (21 and over) from ADB developing member-countries and Open (all ages) from other ADB member-countries (i.e. the US, Japan).

There is no limit to the number of entries one can submit as long as the video will not exceed 5 minutes. Submitted entries can be in any digital video format and can tackle any genre (animation, documentary, drama, experimental, testimonial, etc).

Moreover, videos can be in any language, but participants are encouraged to provide subtitles and a full-length script in English in order to encompass wider audience. Videos may be uploaded on YouTube (or Youku for people in China).

With Diokno are other judges that include: Brillante Mendoza (Philippines), internationally acclaimed director who won the 2009 Cannes Film Festival Best Director; Lynden Barber (Australia), international film critic and former Artistic Director of the Sydney Film Festival; Jabeen Merchant (India), renowned Indian film editor who has edited major Bollywood feature films and award winning documentaries; Zhu Wen (China), prominent film director and writer; Ann Quon (Canada), Principal Director of ADB’s Department of External Relations and a former CNN (Asia) news anchor; and WooChong Um (Korea), Deputy Director General of ADB’s Regional and Sustainable Development Department who has expertise in climate change, water and urban development.

Over $10, 000 worth of prizes await the winning entries. The overall winner will get a $2,500 grand prize.

For the complete competition guidelines, visit My View’s official page at www.adb.org. The deadline of entry submission is on January 31, 2010.

Written by Anjo C. Alimario / Researcher
Thursday, 05 November 2009 22:08
Source: Business Mirror

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